Community Guidelines

The vibe

Beach is operated by Block 19 LLP, a limited liability partnership registered in Singapore. These guidelines describe how we expect everyone on the platform to behave.

Beach is meant to feel like the good corner of the internet — a place where strangers say hi, where you can speak your language and find your people, where the pace is slow and the tone is warm. These guidelines are how we keep it that way.

They apply to everything on Beach: posts, comments, direct messages, chat rooms, voice messages, profile details, and anything else you share on the Service. They're part of our Terms of Use. If something here is broken, we can remove content, pause features, suspend accounts, or ban users — whatever the situation calls for.

1. Be kind

Treat everyone on Beach the way you'd want a stranger to treat you. Don't:

• Harass people. No name-calling, personal attacks, stalking, pile-ons, or targeted cruelty. No following someone from chat to chat to keep hassling them after they've asked you to stop.
• Threaten or intimidate. Don't threaten violence, death, sexual harm, or any other real-world harm against another person, a group, or yourself. Don't threaten to expose someone's private information ("doxing") or to share their intimate images.
• Use hate speech. Beach is not a place to attack people based on race, ethnicity, national origin, caste, religion, gender, gender identity, sexual orientation, disability, serious illness, age, or immigration status. Slurs, dehumanising language, and hate-group rhetoric are not welcome here.

Disagreement is fine. Passionate disagreement is fine. Personal cruelty and group-based hatred are not.

2. Be real

We expect Beach to be a place of real people being themselves. Don't:

• Impersonate anyone. Don't pretend to be another person, an organisation, a celebrity, or a fake version of yourself to deceive people. Parody and fan accounts are not allowed.
• Run bots or mass-automate. No scripts, automated posting, or mass-DM tools. Every interaction on Beach should come from a human.
• Scam people. No romance scams, no investment pitches, no "send me coins and I'll send you back more", no crypto-pump spam, no phishing for passwords or payment details.
• Inflate your engagement artificially. No buying likes, follows, or chat-request responses; no coordinating with others to manipulate trending feeds.

3. Keep it safe

Some things have zero tolerance on Beach. If you post, share, or solicit:

• Anything sexual involving a minor — child sexual abuse material (CSAM), grooming, or any sexual content involving people under 18. We report this to the authorities, always.
• Non-consensual intimate imagery — sharing someone's nude or sexual images without their permission, or threatening to do so.
• Content promoting self-harm or suicide — instructions, encouragement, or glorification. If you're struggling, please reach out to a local crisis line — support is available wherever you are.
• Graphic violence, gore, or animal cruelty — real-world violence presented for shock value or celebration.
• Anything promoting terrorism, violent extremism, or organised crime.
• Anything illegal in your jurisdiction or ours — including the sale of illegal drugs, firearms, trafficked goods, or prostitution services.

…your account will be permanently closed and we will co-operate with law enforcement as required.

4. Nudity and sexual content

Beach is a mainstream 18+ social app. It is not a platform for pornography or adult entertainment.

• No explicit sexual content. No nude genitalia, penetrative or simulated sexual acts, or pornographic material — whether in posts, messages, chat rooms, or behind a paid "hidden photo" unlock.
• Tasteful suggestive content — swimwear, underwear, fit checks, sensual but non-explicit photos — is generally fine in posts and appropriate contexts. Read the room; the feed is not a catalogue.
• Don't send intimate content to people who haven't asked for it. An unsolicited nude (or "almost nude") photo to someone's DM is harassment.

The hidden photo feature is for sharing personal photos you want to monetize respectfully — behind-the-scenes content, artistic work, personal moments — not adult content. Violations put your account at risk.

How we enforce this. Every photo you upload is automatically scanned for policy violations. The scan runs on our servers (Google Cloud Vision) and, on iOS 17 and later, also on your device before upload using Apple's on-device SensitiveContentAnalysis framework. Photos that fail either check are blocked at upload time, the rejection is logged, and repeat attempts can lead to enforcement against your account.

5. Respect other people

• Privacy. Don't share personal information about someone else without their consent — that includes their real name, address, workplace, phone number, messages they sent you in private, or anything else they'd reasonably expect to stay off Beach.
• Consent for photos. Don't post identifiable photos of other adults who haven't agreed to appear on Beach, especially in intimate or embarrassing contexts.
• Intellectual property. Post what's yours or what you have permission to post. Don't upload other people's photos, videos, music, or writing as your own. We respond to copyright complaints from rights holders; repeat infringers lose their accounts.

6. Keep commerce off-platform

Beach isn't a marketplace. Don't use Beach to:

• Sell goods or services to other users.
• Push affiliate links, MLM schemes, referral programs, or "opportunities".
• Solicit payments, tips, or donations off-platform.
• Request payment for private content outside of the built-in Beach credits system.

If you want to earn on Beach, use the in-app credit system the way it was designed.

7. View-once media in 1:1 chats

Photos and voice messages you send in a 1:1 chat are view-once— once the recipient opens them, the file is deleted from our servers and the media link is cleared on both sides of the chat. Treat that as the rule, not a privacy guarantee: the recipient can still screenshot or screen-record before the file is wiped. Don't send images or voice notes you wouldn't be comfortable being saved.

Chat rooms are text-only — no photos, no voice messages, no GIFs. If something belongs in a 1:1 chat, send it there instead.

8. Buzz, Quiet Zone, and Mute

Buzz 🐾 is an attention-grabber — a paw that briefly shakes and chirps on the recipient's device when you send it. It costs credits, is rate-limited by a cooldown, and is meant for moments where a regular message just isn't cutting through. It is not for repeated pestering. If someone asks you to stop buzzing, stop.

Quiet Zone lets the recipient silently disable Buzz on a conversation. Buzzes you send still cost you credits and still respect the cooldown — they just won't shake or chirp on the recipient's device. There's no signal back to you that Quiet Zone is on; that's intentional, so the feature can't be used to test whether you've been silenced.

Mute is the bigger hammer. When you mute someone, their content disappears from your feed, your discover lists, your chat surfaces, and your push notifications — and the same happens in reverse: they no longer see your content or get notifications from you. Either side can mute without the other being told. Muting is the right move when someone is annoying you but isn't doing something rule-breaking enough to report; if they are, also use the Report button so we can act.

9. When something feels off, report it

If you see a post, a comment, or receive a message that breaks these guidelines, tap the Report option on that content or on the user's profile. Reports are private — the person you reported isn't told who reported them. Reported content is hidden from your view right away while our team reviews it.

We review reports as quickly as we can. In serious cases — threats of harm, CSAM, non-consensual intimate imagery — we prioritise them and may escalate to law enforcement.

Once a post or comment hits 3 reports, it is automatically hidden from every user while our team reviews it. Severe violations can be taken down at the first report. Reported content is hidden from you, the reporter, immediately — you don't have to wait for the threshold.

Please don't use reports as a weapon against people you just disagree with. Patterns of abusive reporting can themselves lead to enforcement.

10. What happens if you break the rules

Depending on what happened and how serious it is, we may:

• Send you a warning and remove the content.
• Temporarily limit a feature (for example, pause your ability to post or DM).
• Suspend your account for a period of time.
• Permanently close your account and block you from creating new ones. For zero-tolerance violations (CSAM, non-consensual intimate imagery, threats of violence, terrorism, fraud) this is immediate and final.

We try to be proportionate. Honest mistakes (you forgot to blur a friend in a background photo) are not treated the same as repeated intentional harm. If you think we got a decision wrong, email us at hi@beachapp.co and we'll take another look.

11. Staying safe yourself

A few unsolicited reminders from us:

• Don't share personal information (address, workplace, financial details) with strangers, no matter how warm the conversation feels.
• If someone you just met asks you for money, credits, or help with a financial situation — slow down. It's almost certainly a scam.
• If you agree to meet someone in person, tell a friend where and when, meet in a public place, and trust your instincts.
• You can Report anyone, any time, for any reason. Reported content is hidden from your view while our team looks into it.

12. How Beach talks to you

When Beach itself sends you something, it will come from one of two clearly-labeled official accounts:

• Beach - Sandy 🌊 — friendly broadcasts: product news, tips, announcements.
• Beach Trust & Safety ⚖️ — targeted account notices, including moderation warnings if you've broken these guidelines.

Both appear as conversations in your inbox and are read-only — you can't reply, mute, or delete them. We'll never message you from any other account claiming to be Beach. If someone DMs you saying they're from the Beach team, it's a scam — report it.

13. Changes to these guidelines

The internet changes and so will these guidelines. When we make material changes we'll let you know through the app or by other reasonable means. The "Last updated" date at the top of this page reflects the most recent revision.

Thanks for helping us keep Beach warm 🌊

Questions, disagreements, or ideas? Email us at hi@beachapp.co. We read everything.